Transcreation refers to the creative translation of a text from one language to another while keeping in mind the target objective of the content. With transcreation, while translating the work, we keep in mind that the style, context, intent, humour, etc. of the original language is not lost in the process. People doing this task have as many skills in creative writing as they do in translation because this service requires more creativity than other types of translation.

At Oxford Lingua, we carry out this intricate task with great passion. We convey your advertising ideas and your thoughts to the target language instead of just translating the words as what we prioritise is the desired effect upon your target audience rather than direct language translation.

Our work for transcreation starts with receiving a good brief from you about content and your requirements, we prefer this be done in a full consultation (by phone or email). This helps us coordinate your preferences so that your style and brand are intently communicated to your international audience or client-base as effectively as possible. The process of transcreation thereafter is as follows:

  • Producing the first draft of your transcreated work
  • Expert editing with a subject area specialist (so literary content, for instance, is verified by a professional writer)
  • Final proofreading before sending you the finished translation

After you send us brief, our transcreators perform their task and communicate your message to another language with the same objective and produce the highly creative draft. This draft is then checked and reviewed by a subject area specialist who can identify any errors and inconsistencies in the content. From here, the content undergoes meticulous proofreading from our language editors so it reads perfectly well in the desired language.

We offer Transcreation in Business, Marketing, Finance, Literature, Academia, Culture and Humanities, Media and Communication, International Politics, LawIT and Software, Science and Medicine.

Our linguists are proficient in the following languages: English, Arabic, French, Spanish, Italian, German, Dutch, Russian, Chinese, Turkish and Persian, in addition to other languages. Do contact us for more information or to inquire about any other languages.